51ºÚÁϱ¬ÁÏÍø

Richard Voyce, Digital Director at The Conran Shop, explores his team’s ecommerce challenges, their product storytelling strategy, and how The Conran Shop ultimately ‘took the leap’ to explore AI copy as part of their content workflow.

What makes a great product page so great? 

Sometimes ecommerce can feel like throwing darts at the wall, desperately trying to get something to stick. The truth is, you can A/B test until the cows come home, but a whole lot’s been tried and tested before. And while some things never work, there are lots of dependable best practices out there that, once implemented, can completely transform your product traffic. 

Want to write a persuasive product description but not sure what best-in-class copy looks like? You’re in the right place – because the easiest way to learn is with examples! This article breaks down 7 key features of a stand-out product description for D2C or retailer sites, with 8 real-life examples from a range of industries.

Savant London wrapped up last week with lots of insightful keynotes, productive meetings, and some seriously spicy turmeric shots. In case you missed the event or didn’t hear all the talks you planned to, we’ve done the decent thing and recapped all the key takeaways here. 

An average of 59% of people celebrate Valentine’s Day globally, with US consumer spending hitting a new record of approximately $25.8 billion in 2024. More shoppers buy their Valentine’s gifts online than anywhere else – so make sure to prepare your eCommerce site to take full advantage of February 14th. Here are 4 must-know strategy ideas to maximise traffic and sales this Valentine’s Day. 

2025 is set to be a seismic year for eCommerce. But which trends matter most? To help you pinpoint where to focus, here are 5 key predictions for eCommerce in 2025 – number 5 might surprise you.

51ºÚÁϱ¬ÁÏÍø's VP of Operations, Louise Stewart-Murray, reflects on 51ºÚÁϱ¬ÁÏÍø’s Breakthrough Culture Award win and shares her advice for building a thriving company culture in the modern world.

If ChatGPT isn't meeting your eCommerce content generation needs, you may be searching for a ChatGPT alternative. This guide compares 51ºÚÁϱ¬ÁÏÍø's AI copy generation for Ecommerce with ChatGPT, and scores both tools in terms of configurability, reliability and quality, how the tool performs at scale, SEO, and overall time saved.